Cnet
Few people actually focus on the videos they watch online. That
might even be for the best. What would it say about us if we gave our
complete attention to cat GIFs on Twitter, Chuck Norris memes on Imgur
or dancing babies on Vine?
But distraction, it turns out, is bad
for advertisers. An AOL-commissioned study by global marketing firm
Nielsen last year confirmed as much, finding that "distracted video
viewing dramatically impacts advertising effectiveness." Such results
just might explain why the Walt Disney Co. keeps investing in technology
to get inside people's heads.
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